Fieldwork

The fieldwork undertaken as part of this research project took place at the Ars Electronica Festival in Linz, Austria between September 5 – 9th, 2019. Ars Electronica has ‘been analysing and commenting on the digital revolution’ since 1979. Their website describes that ‘the focus is always on current developments and possible future scenarios and the question of how these will change our lives. Ars Electronica is a worldwide unique platform for art, technology and society’ 1.

Ars Electronica run a festival each year that showcases work in the area of emerging cultural practices. In 2019, the festival ran from September 5-9th, with over 500 events taking place during those days. The title of the festival for 2019 was ‘Out of the Box: the midlife crisis of the digital revolution’ 2. The exhibition catalogue foregrounds how the festival is one for ‘art, technology and society’, and how ‘artistic thought and action’ involves ‘making the invisible visible’3. For this research project, Ars Electronica had potential relevance to contemporary societal matters such as environmental crisis, and a means of communicating such matters in novel ways.

The field trip to the festival was a way of complementing the desk research, placing the research project directly in contact with peer-reviewed emerging media practices, and assessing what digital media work currently exists internationally that engages in communicating environmental data in novel ways.

2019 represents the 40-year anniversary of the founding of Ars Electronica. The ‘40 years of digital revolution’, included the Apollo space programme, the introduction of the ‘PC’ by IBM as seminal to the adoption of the ‘personalisation of computers’ 4, through to the deployment of the world wide web, and to current concerns around artificial intelligence, ‘digital assistance’ 5. and indeed the outsourcing of thought in the form of how we ‘digitize our thinking and decision-making’6 . However, the site visit aimed to investigate if digital artists and institutions alike were concerned with environmental matters.

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  1. Reference: https://ars.electronica.art/news/en/ – accessed 11th sept 2019
  2. Reference: Ars Electronica 2019. Out of the box: the midlife crisis of the digital revolution, Exhibition catalogue, September 5-9 2019, Linz, Austria. Berlin: Hatje Cantz
  3. Reference: Ars Electronica 2019. Out of the box: the midlife crisis of the digital revolution, Exhibition catalogue, September 5-9 2019, Linz, Austria. Berlin: Hatje Cantz. p.16
  4. Reference: Ars Electronica 2019. Out of the box: the midlife crisis of the digital revolution, Exhibition catalogue, September 5-9 2019, Linz, Austria. Berlin: Hatje Cantz. p.16
  5. Reference: Ars Electronica 2019. Out of the box: the midlife crisis of the digital revolution, Exhibition catalogue, September 5-9 2019, Linz, Austria. Berlin: Hatje Cantz. p.18
  6. Reference: ibid.
  7. Reference: ibid.: 242
  8. Reference: ibid.: 243
  9. Reference: ibid.: 82
  10. Reference: ibid.: 53
  11. Reference: Damm, U 2019. Shared Habitats, exhibition catalogue, September 5-9 2019, Linz, Austria.
  12. Reference: Ars Electronica 2019. Out of the box: the midlife crisis of the digital revolution, Exhibition catalogue, September 5-9 2019, Linz, Austria. Berlin: Hatje Cantz, p. 387