Title: Defooooooooooooooooooooorest
Artist(s): Joana Moll
Source: TBC
Sense(s): Visual
Issue(s): Environmental impact of digital ‘cloud’ services such as Google
This is a piece of net art, available for the viewer to witness at: http://www.janavirgin.com/CO2/DEFOOOOOOOOOOOOOOOOOOOOOREST.html . Visually, this site is simple – as the viewer is watching, the page fills with representations of trees. However, what the trees represent is ‘amount of trees needed to absorb the amount of CO2 generated by the global visits to google.com every second’. 1 Therefore, this piece powerfully visibilises the ecological impact of daily embedded cultural and societal practices connected to our digital lives. The ubiquity of Google, even articulated in the verb ‘to google’ when a web search is performed, veils the backdrop of material and infrastructural processes required to sustain such networking capabilities. This project therefore ‘has been created with the aim to explore strategies able to trigger thoughts and actions capable to highlight the invisible connections between actions and consequences when using digital communication technologies’.2 Often cited in ecological metaphors, this project visibilises the ecological requirements needed to offset visits to the most visited website in the world. Yet it also highlights the disjuncture between what is required, the continued destruction of ecosystem services such as forests.
